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Content Style Guide

One Voice

Message: Modern, luxurious, natural sun-care that offers powerful UV protection with anti-oxidant and anti-aging benefits.
Language: Direct, simple, poetic, active voice.
Tone: Confident, knowledgeable, aspirational
Voice: Innovators in sun protection and promoters of beauty
Content: website, blogs, supporting company material

    Audience

    Our audience, women 25 to 60, looking for:

    • Protection: from the sun and aging
    • Cutting-edge solutions that promote radiant skin
    • Style-driven products that support their upscale lifestyle

    Voice Directives

    1. SOLEIL - Innovators in sun protection and promoters of beauty
    2. Who we are:
      1. Confident, but not arrogant
      2. Natural, but not “granola”
      3. Luxurious, but not opulent/gaudy
      4. Stylish, but not trendy
    3. Language is formal but friendly: we inform without scaring
    4. Always use the first person – “We” and “you”

    Messaging Points

      1. Powerful broad-spectrum protection
      2. Healthy, radiant skin with safe, natural ingredients
      3. You will feel confident with Soleil   

    Aesthetic 

    Lead Image

    The lead image should be at least 1200px wide.  Because the site is responsive it will scale accordingly.  Any overlay text should be in "Raleway" font.


    h1. Title

    Raleway, normal, 2.307692308em

    h2. Secondary heading

    Raleway, normal, 2em

    h3. Third heading

    Raleway, normal, 20px

    h4. Fourth heading

    Raleway, normal, 17px
    h5. Fifth heading
    Raleway, normal, 15px
    h6. Sixth heading
    Raleway, normal, 1em

    p.lead. lead text

    Raleway, normal, 21px

    p. paragraph text

    Raleway, light, 13px

      Paragraph/Body Text

      Lorem ipsum dolor sit amet, This is a link. Nulla tristique mauris et enim rutrum porttitor. Donec eleifend dignissim neque sit amet sagittis. Suspendisse lacinia odio non condimentum convallis. Interdum et malesuada fames ac ante ipsum primis in faucibus. Ut lectus eros, aliquet eu imperdiet non, aliquam quis orci. Etiam malesuada aliquet nibh, quis posuere massa scelerisque sit amet. Aenean sit amet enim risus. Mauris enim felis, efficitur ac feugiat quis, blandit quis dui. Pellentesque ullamcorper pretium est, a porttitor odio mollis sit amet.

      Nullam ultrices venenatis arcu, vel mattis nulla vulputate id. Vestibulum quis sagittis eros, a efficitur nisl. Quisque sollicitudin et urna vel dapibus. Proin lobortis sit amet nulla eu vulputate. Suspendisse potenti. Nunc ac imperdiet lectus. Praesent lacus lacus, mattis sed neque ac, fermentum ornare ipsum. Aliquam interdum nibh sed mauris posuere, sit amet tincidunt erat volutpat. Aliquam eget ex bibendum, sodales ligula at, blandit lacus. Aliquam mattis tincidunt ullamcorper. Maecenas consectetur diam justo, id facilisis velit feugiat ac. Mauris ultrices tristique interdum.

      Maecenas ultrices orci consectetur lectus ultricies, sed elementum lectus ultrices. In sem justo, cursus sit amet mollis in, porta et dolor. Donec eu sem ut nunc consectetur tristique eget luctus nibh. Phasellus nec sagittis risus. Vivamus euismod tincidunt nibh, vel molestie quam efficitur quis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Suspendisse aliquam congue molestie.

      Blockquote

      In non mauris eget magna ullamcorper eleifend. Nunc ante risus, ultricies vitae dui ac, convallis laoreet quam. Aliquam iaculis mauris nulla, pharetra bibendum sem volutpat iaculis. Aliquam lacus sem, imperdiet vel lacus a, egestas pharetra tortor. Donec scelerisque ultrices tortor eget consectetur. Vivamus eu tortor consectetur, sodales elit ac, suscipit ipsum. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

      Donec lacinia non tortor ac ultrices. Nunc aliquet nec metus sit amet finibus. Donec facilisis purus nec purus maximus, non consectetur lacus molestie. Suspendisse vitae ultricies risus, et facilisis elit. Quisque interdum commodo risus, id tempus erat. Morbi eu odio feugiat, molestie dolor eget, efficitur ligula. Donec pellentesque luctus rutrum. Pellentesque vel dui quis eros rhoncus fringilla. Praesent ac lorem eros. Donec consectetur lacus quis mattis feugiat. In et fermentum mi.

      Ordered List

      1. Lorem ipsum dolor sit amet
      2. Lorem ipsum dolor sit amet
      3. Lorem ipsum dolor sit amet
      4. Lorem ipsum dolor sit amet
      5. Lorem ipsum dolor sit amet 

      Unordered List

      • Lorem ipsum dolor sit amet
      • Lorem ipsum dolor sit amet
      • Lorem ipsum dolor sit amet
      • Lorem ipsum dolor sit amet
      • Lorem ipsum dolor sit amet